Marketing Certificate

Cara Hurd, MACC, Chair
Phone: (419) 995-8323
Email: hurd.c@rhodesstate.edu
Office: SCI 260N

The Marketing certificate provides students with the knowledge and skills needed for an entry-level marketing position.  The curriculum focuses on a broad variety of marketing and technology skill sets including customer service, public relations, mobile marketing, digital marketing, digital analytics, social media marketing, sales techniques, communications, Microsoft Office, and Photoshop.  This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.

Digital Marketing and Media Major

Program Learning Outcomes

Upon completion, the student will be able to:

1. Construct an integrated marketing strategy and plan incorporating the marketing mix.
2. Apply digital marketing and social media marketing strategies to build brand awareness in marketing communications.
3. Develop the ability to be a problem-solver utilizing critical thinking skills as they apply to the marketing profession.

Technical Standards
See here for details.

First Year
First Semester		Hours
COM 1110	English Composition	3
CPT 1250	Computer Applications in the Workplace	3
ECN 1430	Micro Economics	3
MKT 1010	Principles of Marketing	3
	Term Hours	12
Second Semester
MKT 1610	Customer Service	1
MKT 1620	Public Relations	1
MKT 2000	Digital Marketing and Analytics	3
CPT 2700	Digital Video Editing	3
CPT 2650	Creating and Editing Digital Images	3
	Term Hours	11
Second Year
First Semester
MKT 2210	Comprehensive Sales Techniques	3
MKT 2300	Social Media Marketing	3
CPT 1580	Introduction to Graphic Design and Layout	3
	Term Hours	9
	Total Hours	32

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Capstone