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Digital Marketing and Media
Cara Rex, MACC, Chair
Phone: (419) 995-8323
Email: rex.c@RhodesState.edu
Office: 239 Keese Hall
The objective of the Business Program is to provide quality, up-to-date education for individuals who desire to enter into or advance careers in fields related to accounting, business administration, human resource, supply chain, digital marketing, digital media, and real estate. All business majors are built on a blend of courses that stimulate critical thinking. Degrees and certificates within the Business Program are designed to prepare students for challenging and rewarding positions in business, industry, education, government, health care, and public service. Certificates provide an opportunity to secure expertise in special areas of concentration, and students may use most coursework to pursue associate-level degrees.
The Accounting, Business Administration, and Human Resource degrees are all accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The Digital Marketing and Media Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing fields of digital marketing and media. This degree provides a broad base of marketing knowledge with an emphasis on cutting-edge digital and social media marketing skillsets. The degree also focuses on hands-on technology and software skills that are critical in the fields of digital marketing and media. Students have an opportunity to select from two different track specializations (Marketing or Media) while completing this degree. (Please see below for additional details on these tracks.) The track specializations provide an easy pathway for students to be able to double major in the Business Administration Degree or pick up additional related certificates. Completion of the Digital Marketing and Media degree is an academic accomplishment that increases employment potential and can be an important stepping stone toward the attainment of a baccalaureate degree. This associate's degree can be earned fully online.
Marketing Track (See Academic Plan tab for specific course details)
Students complete courses in communication, customer service, public relations, mobile marketing, sales techniques, video editing, and website development. This track if for students who desire career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related jobs.
Media Track (See Academic Plan tab for specific course details)
Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements and websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This track is for students who desire career positions as website developers, publishers, illustrators, graphic designers, multimedia producers, social media managers, and digital marketing associates. Course content covers objectives for various certifications, including:
- Adobe ACE Dreamweaver
- Adobe ACE InDesign
- Adobe ACE Photoshop
- Adobe ACE Illustrator
- Adobe ACE Animate
- Adobe ACE After Effects
- Adobe ACE Premiere Pro
Digital Marketing and Media
Associate of Applied Business Degree
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| COM 1110 | English Composition | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| ECN 1430 | Micro Economics | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| SDE 1010 | First Year Experience | 1 |
| Term Hours | 16 | |
| Second Semester | ||
| CPT 2670 | Graphics Software and Applications | 3 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| PSY 1010 or SOC 1010 | General Psychology or Sociology | 3 |
| Media or Marketing Track Requirements (See Track Details Below) | 6 | |
| Term Hours | 15 | |
| Second Year | ||
| First Semester | ||
| COM 2110 or COM 2213 | Public Speaking or Verbal Judo | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| MKT 2300 | Social Media Marketing | 3 |
| MTH 1151 or MTH 1190 or MTH 1210 or MTH 1260 or MTH 1370 or MTH 1430 or MTH 1611 or MTH 1711 or MTH 1100 | Quantitative Reasoning 1 or Finite Mathematics/Business or Mathematics I or Statistics or College Algebra or Trigonometry or Business Calculus or Calculus I or Math of Business | 3-5 |
| Media or Marketing Track Requirements (See Track Details Below) | 3 | |
| Term Hours | 15-17 | |
| Second Semester | ||
| MGT 2010 | Organizational Behavior | 3 |
| MGT 2991 | Practicum | 1 |
| MGT 2992 | Seminar | 1 |
| MKT 2490 | Applications in Digital Marketing and Media | 2 |
| Media or Marketing Track Requirements (See Track Details Below) | 6 | |
| Any Science or Humanities course elective (see list below). | 3-4 | |
| Term Hours | 16-17 | |
| Total Hours | 62-65 | |
| 1 | If planning to transfer, take MTH 1260 or higher. |
Marketing Track Requirements
| First Year | ||
|---|---|---|
| Second Semester | ||
| AOT 2640 | Spreadsheet Software and Applications | 3 |
| COM 1160 | Business Communications | 3 |
| MKT 1610 | Customer Service | 1 |
| Term Hours | 7 | |
| Second Year | ||
| First Semester | ||
| MKT 2210 | Comprehensive Sales Techniques | 3 |
| Term Hours | 3 | |
| Second Semester | ||
| CPT 2700 or CPT 2760 or CPT 2750 | Digital Video Editing or Animation or HTML and CSS | 3 |
| MKT 1620 | Public Relations | 1 |
| MKT 1630 | Mobile Marketing | 1 |
| Term Hours | 5 | |
| Total Hours | 15 | |
Media Track Requirements
| First Year | ||
|---|---|---|
| Second Semester | ||
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2750 | HTML and CSS | 3 |
| Term Hours | 6 | |
| Second Year | ||
| First Semester | ||
| CPT 2000 | Emerging Technology | 3 |
| Term Hours | 3 | |
| Second Semester | ||
| CPT 2760 | Animation | 3 |
| CPT 2770 | Animation II | 3 |
| Term Hours | 6 | |
| Total Hours | 15 | |
Science and Humanities Course Electives
| Code | Title | Hours |
|---|---|---|
| BIO 1000 | Basic Human Structure and Function | 3 |
| BIO 1090 | Concepts in Biology | 4 |
| BIO 1110 | Anatomy and Physiology I | 4 |
| BIO 1120 | Anatomy and Physiology II | 4 |
| BIO 1400 | Microbiology | 4 |
| BIO 2121 | Introduction to Human Genetics | 4 |
| CHM 1110 | Introductory General Chemistry | 4 |
| CHM 1120 | Introductory Organic and Biochemistry | 4 |
| GLG 1000 | Physical Geology | 4 |
| GLG 1004 | Historical Geology | 4 |
| HST 1011 | Western Civilization I | 3 |
| HST 1012 | Western Civilization II | 3 |
| HST 1333 | World Civilization I | 3 |
| HST 1334 | World Civilization II | 3 |
| HST 1610 | American History to 1877 | 3 |
| HST 1620 | American History Since 1877 | 3 |
| HST 2300 | Technology and Civilization | 3 |
| HST 2510 | History of Latin America | 3 |
| HST 2521 | Women in World History | 3 |
| LIT 1450 | Introduction to Film | 3 |
| LIT 2210 | Introduction to Literature | 3 |
| LIT 2215 | Native American Literature | 3 |
| LIT 2227 | Literature of Graphic Novels | 3 |
| LIT 2228 | African-American Literature | 3 |
| LIT 2241 | World Literature I | 3 |
| LIT 2242 | World Literature II | 3 |
| LIT 2250 | The American Short Story | 3 |
| LIT 2260 | Fantasy Literature | 3 |
| LIT 2301 | British Literature I | 3 |
| LIT 2305 | Introduction to Shakespeare | 3 |
| LIT 2310 | Literature and the Holocaust | 3 |
| LIT 2450 | Themes in Literature and Film | 3 |
| MUS 1010 | Music Appreciation I | 3 |
| THR 1010 | Introduction to Theatre | 3 |
MKT 1010 — Principles of Marketing
3 Credit hours 3 Contact hours
Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG.
Corequisites: ECN 1430.
MKT 1610 — Customer Service
1 Credit hour 1 Contact hour
Develops the necessary skills to be successful in today's customer centric business world. This course examines various service situations and develops the skills necessary to provide superior customer service to all stakeholders.
MKT 1620 — Public Relations
1 Credit hour 1 Contact hour
Explores the public relations role in the modern world by examining each component of public relations and how it functions using real-world problems and solutions.
MKT 1630 — Mobile Marketing
1 Credit hour 1 Contact hour
Examines how mobile marketing is defining business today, including strategy, tracking ROI, and advertising. Investigate consumer interactions with mobile devices, and the laws and ethics of mobile marketing.
Corequisites: CPT 1250, MKT 1010.
MKT 2000 — Digital Marketing and Analytics
3 Credit hours 3 Contact hours
Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Corequisites: CPT 1250, MKT 1010.
MKT 2210 — Comprehensive Sales Techniques
3 Credit hours 3 Contact hours
Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Corequisites: MKT 1010.
MKT 2300 — Social Media Marketing
3 Credit hours 3 Contact hours
Explores the various social media channels to build social marketing strategies and track their effectiveness.
Corequisites: CPT 1250, MKT 1010.
MKT 2490 — Applications in Digital Marketing and Media
2 Credit hours 2 Contact hours
Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is to apply knowledge and skills to develop a strategic marketing plan and design a digital media project. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information to design a fully integrated strategic marketing and digital media plan. Course requirements include students' working in teams to select, research, and develop a product, create, and execute a strategic marketing and digital media plan as a capstone project.
Prerequisites: COM 1110, CPT 1250, CPT 1580, CPT 2650, CPT 2670, MKT 1010.
MKT 2520 — Special Studies in Marketing
2 Credit hours 2 Contact hours
Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is maximizing the impact of the marketing mix through marketing strategies.
Prerequisites: CPT 1250, MKT 1010, MKT 2000, MKT 2300.
The Accounting, Business Administration, and Human Resource majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, Kansas 66213.
Certificates
To be eligible for the following Business Program certificates, a student must have received a grade of “C” or better for each course required for the certificate and completed all required courses within four years of applying for the certificate.
Applications for these certificates can be obtained from the Office of the Dean of Technology and Liberal Studies. The Dean's Office can be reached at detwiler.m@RhodesState.edu
Prerequisites may be required for courses listed for each certificate. Please consult the course description section of this college catalog or see your advisor.
Marketing Certificate
Marketing Certificate
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| COM 1110 | English Composition | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| ECN 1430 | Micro Economics | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| Term Hours | 12 | |
| Second Semester | ||
| CPT 2700 or CPT 2750 or CPT 2760 | Digital Video Editing or HTML and CSS or Animation | 3 |
| MKT 1610 | Customer Service | 1 |
| MKT 1620 | Public Relations | 1 |
| MKT 1630 | Mobile Marketing | 1 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| Term Hours | 9 | |
| Second Year | ||
| First Semester | ||
| CPT 2650 | Creating and Editing Digital Images | 3 |
| MKT 2210 | Comprehensive Sales Techniques | 3 |
| MKT 2300 | Social Media Marketing | 3 |
| Term Hours | 9 | |
| Total Hours | 30 | |
Digital Marketing Certificate
Digital Marketing Certificate
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| MKT 2300 | Social Media Marketing | 3 |
| Term Hours | 12 | |
| Second Semester | ||
| MKT 2000 | Digital Marketing and Analytics | 3 |
| CPT 2700 or CPT 2750 or CPT 2760 | Digital Video Editing or HTML and CSS or Animation | 3 |
| Term Hours | 6 | |
| Total Hours | 18 | |
Digital Media Technology Certificate
Digital Media Technology Certificate
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| Term Hours | 9 | |
| Second Semester | ||
| CPT 2670 | Graphics Software and Applications | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2750 | HTML and CSS | 3 |
| CPT 2760 | Animation | 3 |
| CPT 2770 | Animation II | 3 |
| Term Hours | 15 | |
| Total Hours | 24 | |
Video Graphic Specialist Certificate
| Code | Title | Hours |
|---|---|---|
| CPT 1050 | Technology Basics for IT Pro | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2750 | HTML and CSS | 3 |
| CPT 2760 | Animation | 3 |
| CPT 2770 | Animation II | 3 |
| CPT 1850 | Webpage Layout and Design | 3 |
| Total Hours | 30 | |
Pre-gaming Design Certificate
| Code | Title | Hours |
|---|---|---|
| CPT 1050 | Technology Basics for IT Pro | 3 |
| CPT 1120 | Introduction to VB Programming | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 1850 | Webpage Layout and Design | 3 |
| CPT 2500 | iOS Mobile Applications Development | 3 |
| CPT 2130 | JavaScript Programming | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| EET 2320 | C# Programming | 3 |
| Total Hours | 30 | |
See www.RhodesState.edu/GainfulEmployment for additional information on certificates.