Marketing
Cara Rex, MACC, Chair
Phone: (419) 995-8323
Email: rex.c@RhodesState.edu
Office: 239 Keese Hall
The objective of the Business Program is to provide quality, up-to-date education for individuals who desire to enter into or advance careers in fields related to accounting, business administration, human resource, marketing, and office administration. All business majors are built on a blend of courses that stimulate critical thinking. Degrees and certificates within the Business Program are designed to prepare students for challenging and rewarding positions in business, industry, education, government, health care, and public service. Certificates provide an opportunity to secure expertise in special areas of concentration, and students may use most coursework to pursue associate-level degrees.
The Accounting, Business Administration, Human Resource, and Marketing degrees are all accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The Marketing Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing field of digital marketing. Students complete courses in communication, customer service, public relations, mobile marketing, digital marketing, social media marketing, and sales techniques. Students also expand their technology skill sets by taking courses in Microsoft Office, Photoshop, graphic design, and desktop publishing. Students prepare for career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related positions.
Marketing Major
(Available Traditional & Online Format)
Associate of Applied Business Degree
Structured Course Sequence (4 Semester Plan)
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| COM 1110 | English Composition | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| ECN 1430 | Micro Economics | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| SDE 1010 | First Year Experience | 1 |
| Term Hours | 16 | |
| Second Semester | ||
| AOT 1230 or COM 1160 | Business English I or Business Communications | 3 |
| AOT 2640 | Spreadsheet Software and Applications | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| MKT 1610 | Customer Service | 1 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| PSY 1010 or SOC 1010 | General Psychology or Sociology | 3 |
| Term Hours | 16 | |
| Second Year | ||
| First Semester | ||
| COM 2110 or COM 2213 | Public Speaking or Verbal Judo | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| MKT 2210 | Comprehensive Sales Techniques | 3 |
| MKT 2300 | Social Media and Mobile Marketing | 3 |
| MTH 1151 or MTH 1190 or MTH 1210 or MTH 1260 or MTH 1370 or MTH 1430 or MTH 1611 or MTH 1711 or MTH 1100 | Quantitative Reasoning or Finite Mathematics/Business or Mathematics I or Statistics or College Algebra or Trigonometry or Business Calculus or Calculus I or Math of Business | 3 |
| Term Hours | 15 | |
| Second Semester | ||
| CPT 1850 or CPT 2700 or CPT 2760 | Webpage Layout and Design or Digital Video Editing or Animation | 3 |
| MGT 2010 | Organizational Behavior | 3 |
| MGT 2991 | Practicum | 1 |
| MGT 2992 | Seminar | 1 |
| MKT 1620 | Public Relations | 1 |
| MKT 1630 | Mobile Marketing | 1 |
| MKT 2520 | Special Studies in Marketing | 2 |
| Any Science or Humanities course elective (see list below). | 3 | |
| Term Hours | 15 | |
| Total Hours | 62 | |
| 1 | If planning to transfer, take MTH 1260 or higher. |
See here for Portfolio and Capstone information.
Prerequisites:
Students should check course prerequisites before registering. Prerequisites are listed in the Course Tab.
Science and Humanities course electives
| Code | Title | Hours |
|---|---|---|
| BIO 1000 | Basic Human Structure and Function | 3 |
| BIO 1090 | Concepts in Biology | 4 |
| BIO 1110 | Anatomy and Physiology I | 4 |
| BIO 1120 | Anatomy and Physiology II | 4 |
| BIO 1400 | Microbiology | 4 |
| BIO 2121 | Introduction to Human Genetics | 4 |
| CHM 1110 | Introductory General Chemistry | 4 |
| CHM 1120 | Introductory Organic and Biochemistry | 4 |
| GLG 1000 | Physical Geology | 4 |
| GLG 1004 | Historical Geology | 4 |
| HST 1011 | Western Civilization I | 3 |
| HST 1012 | Western Civilization II | 3 |
| HST 1333 | World Civilization I | 3 |
| HST 1334 | World Civilization II | 3 |
| HST 1610 | American History to 1877 | 3 |
| HST 1620 | American History Since 1877 | 3 |
| HST 2300 | Technology and Civilization | 3 |
| HST 2510 | History of Latin America | 3 |
| HST 2521 | Women in World History | 3 |
| LIT 1450 | Introduction to Film | 3 |
| LIT 2210 | Introduction to Literature | 3 |
| LIT 2215 | Native American Literature | 3 |
| LIT 2227 | Literature of Graphic Novels | 3 |
| LIT 2228 | African-American Literature | 3 |
| LIT 2241 | World Literature I | 3 |
| LIT 2242 | World Literature II | 3 |
| LIT 2250 | The American Short Story | 3 |
| LIT 2260 | Fantasy Literature | 3 |
| LIT 2301 | British Literature I | 3 |
| LIT 2305 | Introduction to Shakespeare | 3 |
| LIT 2310 | Literature and the Holocaust | 3 |
| LIT 2450 | Themes in Literature and Film | 3 |
| MUS 1010 | Music Appreciation I | 3 |
| THR 1010 | Introduction to Theatre | 3 |
MKT 1010 — Principles of Marketing
3 Credit hours
Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG.
Corequisites: ECN 1430.
MKT 1600 — Customer Relations and Public Relations
3 Credit hours
Examines customer service methods and public relations tools and techniques, supplementary to advertising and personal selling. Emphasis is placed on the integration of all marketing communications to achieve organizational objectives. Students learn about the trends in business toward a service culture; how to develop communication skills, how to encourage loyalty, how to deal with difficult situation, and the role of public relations in marketing.
MKT 1610 — Customer Service
1 Credit hour
Develops the necessary skills to be successful in today's customer centric business world. This course examines various service situations and develops the skills necessary to provide superior customer service to all stakeholders.
MKT 1620 — Public Relations
1 Credit hour
Explores the public relations role in the modern world by examining each component of public relations and how it functions using real-world problems and solutions.
MKT 1630 — Mobile Marketing
1 Credit hour
Examines how mobile marketing is defining business today, including strategy, tracking ROI, and advertising. Investigate consumer interactions with mobile devices, and the laws and ethics of mobile marketing.
Corequisites: CPT 1250, MKT 1010.
MKT 2000 — Digital Marketing and Analytics
3 Credit hours
Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Corequisites: CPT 1250, MKT 1010.
MKT 2110 — Advertising and Sales Promotion
3 Credit hours
Examines and studies advertising and sales promotion including history and development of advertising, preparation of the ad, selection of media, budgeting for advertising, research and direct-mail marketing. The fundamentals of sales promotion are discussed. Emphasis is placed on increasing sales through advertising and sales.
Transfer: TAG.
Prerequisites: MKT 1010.
MKT 2210 — Comprehensive Sales Techniques
3 Credit hours
Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Corequisites: MKT 1010.
MKT 2300 — Social Media and Mobile Marketing
3 Credit hours
Explores the various social media channels to build social marketing strategies and track their effectiveness. Mobile marketing is defined and explored.
Corequisites: CPT 1250, MKT 1010.
MKT 2350 — Digital Marketing Analytics
3 Credit hours
Explores web analytic tools to identify how digital marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) perform against one another, understand how well they're achieving their business goals, and identify return on investment of their online activities.
Prerequisites: CPT 1250, MKT 1010.
MKT 2520 — Special Studies in Marketing
2 Credit hours
Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is maximizing the impact of the marketing mix through marketing strategies.
Prerequisites: CPT 1250, MKT 1010, MKT 2000, MKT 2300.
The Accounting, Business Administration, Marketing, and Human Resource majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, Kansas 66213.
Certificates
To be eligible for the following Business Program certificates, a student must have received a grade of “C” or better for each course required for the certificate and completed all required courses within four years of applying for the certificate.
Applications for these certificates can be obtained in the Office of the Dean of Business, Technology & Public Service. Please do not apply for a certificate until you have completed all required courses with a grade of “C” or better.
Prerequisites may be required for courses listed for each certificate. Please consult the course description section of this college catalog or see your advisor.
Marketing Certificate
| Code | Title | Hours |
|---|---|---|
| AOT 1230 | Business English I | 3 |
| or COM 1160 | Business Communications | |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 1850 | Webpage Layout and Design | 3 |
| or CPT 2700 | Digital Video Editing | |
| or CPT 2760 | Animation | |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| MKT 1610 | Customer Service | 1 |
| MKT 1620 | Public Relations | 1 |
| MKT 1630 | Mobile Marketing | 1 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| MKT 2210 | Comprehensive Sales Techniques | 3 |
| MKT 2300 | Social Media and Mobile Marketing | 3 |
| MGT 2010 | Organizational Behavior | 3 |
| Total Hours | 30 | |
Digital Marketing Certificate
| Code | Title | Hours |
|---|---|---|
| MKT 1010 | Principles of Marketing | 3 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| MKT 2300 | Social Media and Mobile Marketing | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 1850 | Webpage Layout and Design | 3 |
| or CPT 2700 | Digital Video Editing | |
| or CPT 2760 | Animation | |
| Total Hours | 18 | |
| | Portfolio |
| | Capstone |
See www.RhodesState.edu/GainfulEmployment for additional information on certificates.