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MKT 2000 — Digital Marketing and Analytics

Credit Hours: 3.00   Total Contact Hours: 3.00   Lecture Hours: 3.00  

Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Prerequisites: MKT 1010
Corequisites: CPT 1250.