Digital Marketing Certificate

Cara Hurd, MACC, Chair
Phone: (419) 995-8323
Email: hurd.c@rhodesstate.edu
Office: SCI 260N

The Digital Marketing certificate provides students with the knowledge and skills needed for an entry-level digital marketing position.  The Digital Marketing certificate curriculum focuses on a broad variety of technical skill sets, including digital marketing, digital analytics, social media marketing, Photoshop, and Microsoft Office.  This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.

Student's completing the Digital Marketing certificate will have the opportunity to earn professional certifications in:

• Google Analytics 4
• HubSpot Inbound Marketing
• HubSpot Outbound Marketing
• Hootsuite Platform
• Hootsuite Social Marketing
• Adobe - Premier

Program Learning Outcomes

Upon completion, the student will be able to:

1. Construct an integrated marketing strategy and plan incorporating the marketing mix.
2. Apply digital marketing and social media marketing strategies to build brand awareness in marketing communications.
3. Create graphic and digital design layouts focusing on user experience using industry standard software

Digital Marketing and Media Major

Technical Standards
See here for details.

First Year
First Semester		Hours
CPT 1250	Computer Applications in the Workplace	3
MKT 1010	Principles of Marketing	3
MKT 2300	Social Media Marketing	3
	Term Hours	9
Second Semester
CPT 2650	Creating and Editing Digital Images	3
CPT 2700    or CPT 2755	Digital Video Editing    or Web Content Management Systems	3
MKT 2000	Digital Marketing and Analytics	3
	Term Hours	9
	Total Hours	18