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MKT 1010 — Principles of Marketing

Credit Hours: 3.00   Total Contact Hours: 3.00   Lecture Hours: 3.00  

Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG.
Corequisites: ECN 1430.