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MKT 2210 — Comprehensive Sales Techniques

Credit Hours: 3.00

Total Contact Hours: 3.00

Lecture Hours: 3.00

Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Corequisites: MKT 1010.