Digital Marketing and Media

Cara Hurd, MACC, Chair
Phone: (419) 995-8323
Email: hurd .c@rhodesstate.edu
Office: SCI 260N

The Digital Marketing and Media Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing fields of digital marketing and media. This degree provides a broad base of marketing knowledge with an emphasis on cutting-edge digital and social media marketing skillsets. The degree also focuses on hands-on technology and software skills that are critical in the fields of digital marketing and media. Students have an opportunity to select from two different track specializations (Marketing or Media) while completing this degree. (Please see below for additional details on these tracks.) The track specializations provide an easy pathway for students to be able to double major in the Business Administration Degree or pick up additional related certificates. Completion of the Digital Marketing and Media degree is an academic accomplishment that increases employment potential and can be an important stepping stone toward the attainment of a baccalaureate degree. This associate's degree can be earned fully online.

Program Learning Outcomes

Upon completion, the student will be able to:

Construct an integrated marketing strategy and plan incorporating the marketing mix.
Create graphic and digital design layouts, websites, and videos focusing on user experience using industry standard software.
Develop the ability to be a problem solver utilizing critical thinking skills as they apply to their chosen profession.
Prepare written and oral communication in professional formats.
Apply ethical and professional behavior while working as an individual and as part of a team.

Marketing Track (See Academic Plan tab for specific course details)

Students complete courses in communication, customer service, public relations, mobile marketing, sales techniques, video editing, and website development. This track if for students who desire career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related jobs.

Student's completing the Marketing Track will have the opportunity to earn professional certifications in:

Google Analytics 4
HubSpot Inbound Marketing
HubSpot Outbound Marketing
Hootsuite Platform
Hootsuite Social Marketing
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe - Premier

Media Track (See Academic Plan tab for specific course details)

Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements and websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This track is for students who desire career positions as website developers, publishers, illustrators, graphic designers, multimedia producers, social media managers, and digital marketing associates. Course content covers objectives for various certifications, including:

Student's completing the Media Track will have the opportunity to earn professional certifications in:

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe - Premier
Adobe – After Effects
Adobe – Animate

Technical Standards
See here for details.

Tech Prep Partner
See here for details.

Digital Marketing and Media

(Available Fully On-line)

Associate of Applied Business Degree

First Year
First Semester		Hours
COM 1110	English Composition	3
CPT 1210	Introduction to Digital and Emerging Technologies	3
CPT 1250	Computer Applications in the Workplace	3
ECN 1430 or ECN 1410	Microeconomics or Macroeconomics	3
MKT 1010	Principles of Marketing	3
SDE 1010	First Year Experience	1
	Term Hours	16
Second Semester
BUS 1000	Power Skills for Business Professionals	1
CPT 2650	Creating and Editing Digital Images	3
HST 1620 or POL 1010	American History Since 1877 or American Government	3
MKT 2000	Digital Marketing and Analytics	3
MTH 1151 or MTH 1260 or MTH 1370	Quantitative Reasoning ¹ or Statistics or College Algebra	3
SOC 1010	Sociology	3
Media or Marketing Track Requirements (See Track Details Below)		3
	Term Hours	19
Second Year
First Semester
CPT 1580	Introduction to Graphic Design and Layout	3
CPT 2670	Graphics Software and Applications	3
MKT 2300	Social Media Marketing	3
Media or Marketing Track Requirements (See Track Details Below)		6
	Term Hours	15
Second Semester
BUS 2901	Field Experience (Internship)	1
COM 2213	Verbal Judo	3
MGT 2010	Organizational Behavior	3
MKT 2490 	Applications in Digital Marketing and Media	2
Media or Marketing Track Requirements (See Track Details Below)		3-5
	Term Hours	12-14
	Total Hours	62-64

¹	If planning to transfer, take MTH 1260 or higher.

Marketing Track Requirements

First Year
Second Semester
AOT 2640	Spreadsheet Software and Applications	3
	Term Hours	3
Second Year
First Semester
COM 1160	Business Communications	3
MKT 2210	Comprehensive Sales Techniques	3
	Term Hours	6
Second Semester
CPT 2700 or CPT 2755	Digital Video Editing or Web Content Management Systems	3
MKT 1610	Customer Service	1
MKT 1620	Public Relations	1
	Term Hours	5
	Total Hours	14

Media Track Requirements

First Year
Second Semester
CPT 2700	Digital Video Editing	3
	Term Hours	3
Second Year
First Semester
CPT 2755 or AVI 1000	Web Content Management Systems or Unmanned Aerial Systems	3
CPT 2760	Animation I	3
	Term Hours	6
Second Semester
CPT 2770	Animation II	3
	Term Hours	3
	Total Hours	12

MKT 1010 — Principles of Marketing

Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00

Introduces the essentials of marketing, the environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Offered: Summer, Fall, Spring
Transfer: TAG
Corequisites: ECN 1410 or ECN 1430.

MKT 1610 — Customer Service

Credit Hour: 1.00 Total Contact Hour: 1.00 Lecture Hour: 1.00

Develops the necessary skills to be successful in today's customer centric business world. This course examines various service situations and develops the skills necessary to provide superior customer service to all stakeholders.
Offered: Spring.

MKT 1620 — Public Relations

Credit Hour: 1.00 Total Contact Hour: 1.00 Lecture Hour: 1.00

Explores the public relations role in the modern world by examining each component of public relations and how it functions using real-world problems and solutions.
Offered: Spring.

MKT 2000 — Digital Marketing and Analytics

Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00

Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Offered: Spring
Prerequisites: MKT 1010
Corequisites: CPT 1250.

MKT 2210 — Comprehensive Sales Techniques

Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00

Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Offered: Fall
Prerequisites: MKT 1010.

MKT 2300 — Social Media Marketing

Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00

Explores the various social media channels to build social marketing strategies and track their effectiveness.
Offered: Fall
Prerequisites: MKT 1010
Corequisites: CPT 1250.

MKT 2490 — Applications in Digital Marketing and Media 

Credit Hours: 2.00 Total Contact Hours: 2.00 Lecture Hours: 2.00

Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is to apply knowledge and skills to develop a strategic marketing plan and design a digital media project. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information to design a fully integrated strategic marketing and digital media plan. Course requirements include students' working in teams to select, research, and develop a product, create, and execute a strategic marketing and digital media plan as a capstone project.
Offered: Spring
Prerequisites: COM 1110, CPT 1250, CPT 1580, CPT 2650, CPT 2670, MKT 1010.

Certificates

To be eligible for the following certificates, a student must have received a grade of “C” or better for each course required for the certificate and completed all required courses within four years of earning the certificate. Please contact the Chair of Business, Marketing & Accounting, for certificate issuance information.

Prerequisites may be required for courses listed for each certificate. Please see the course descriptions for more details.

Digital Marketing Certificate

The Digital Marketing certificate provides students with the knowledge and skills needed for an entry-level digital marketing position. The Digital Marketing certificate curriculum focuses on a broad variety of technical skill sets, including digital marketing, digital analytics, social media marketing, Photoshop, and Microsoft Office. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.

Student's completing the Digital Marketing certificate will have the opportunity to earn professional certifications in:

Google Analytics 4
HubSpot Inbound Marketing
HubSpot Outbound Marketing
Hootsuite Platform
Hootsuite Social Marketing
Adobe - Premier

First Year
First Semester		Hours
CPT 1250	Computer Applications in the Workplace	3
MKT 1010	Principles of Marketing	3
MKT 2300	Social Media Marketing	3
	Term Hours	9
Second Semester
CPT 2650	Creating and Editing Digital Images	3
CPT 2700 or CPT 2755	Digital Video Editing or Web Content Management Systems	3
MKT 2000	Digital Marketing and Analytics	3
	Term Hours	9
	Total Hours	18

Digital Media Technology Certificate

The Digital Media Technology certificate is designed for students who are interested in building their skill sets in the Adobe Creative Cloud Suite. The Digital Media Certificate curriculum focuses on a broad variety of digital media skillsets including graphic design, photo-editing, video editing, website creation, and animation. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.

Student's completing this Certificate will have the opportunity to earn professional certifications in:

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Premier

Adobe After Effects

Adobe Animate

First Year
First Semester		Hours
CPT 1210	Introduction to Digital and Emerging Technologies	3
CPT 1580	Introduction to Graphic Design and Layout	3
CPT 2755	Web Content Management Systems	3
CPT 2670	Graphics Software and Applications	3
CPT 2760	Animation I	3
	Term Hours	15
Second Semester
CPT 2650	Creating and Editing Digital Images	3
CPT 2700	Digital Video Editing	3
CPT 2770	Animation II	3
	Term Hours	9
	Total Hours	24

Marketing Certificate

The Marketing certificate provides students with the knowledge and skills needed for an entry-level marketing position. The curriculum focuses on a broad variety of marketing and technology skill sets including customer service, public relations, mobile marketing, digital marketing, digital analytics, social media marketing, sales techniques, communications, Microsoft Office, and Photoshop. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.

Student's completing the Digital Marketing certificate will have the opportunity to earn professional certifications in:

Google Analytics 4
HubSpot Inbound Marketing
HubSpot Outbound Marketing
Hootsuite Platform
Hootsuite Social Marketing
Adobe - Premier
Adobe InDesign
Adobe Photoshop

First Year
First Semester		Hours
COM 1110	English Composition	3
CPT 1250	Computer Applications in the Workplace	3
ECN 1430 or ECN 1410	Microeconomics or Macroeconomics	3
MKT 1010	Principles of Marketing	3
	Term Hours	12
Second Semester
MKT 1610	Customer Service	1
MKT 1620	Public Relations	1
MKT 2000	Digital Marketing and Analytics	3
CPT 2700	Digital Video Editing	3
CPT 2650	Creating and Editing Digital Images	3
	Term Hours	11
Second Year
First Semester
MKT 2210	Comprehensive Sales Techniques	3
MKT 2300	Social Media Marketing	3
CPT 1580	Introduction to Graphic Design and Layout	3
	Term Hours	9
	Total Hours	32

Digital Marketing and Media

Program Learning Outcomes

Marketing Track (See Academic Plan tab for specific course details)

Media Track (See Academic Plan tab for specific course details)

For More Information, Contact:

Digital Marketing and Media

(Available Fully On-line)

Associate of Applied Business Degree

Marketing Track Requirements

Media Track Requirements

MKT 1010 — Principles of Marketing

MKT 1610 — Customer Service

MKT 1620 — Public Relations

MKT 2000 — Digital Marketing and Analytics

MKT 2210 — Comprehensive Sales Techniques

MKT 2300 — Social Media Marketing

MKT 2490 — Applications in Digital Marketing and Media 

Certificates

Digital Marketing Certificate

Digital Media Technology Certificate

Marketing Certificate

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