Cara Hurd, MACC, Chair
Phone: (419) 995-8323
Email: hurd.c@rhodesstate.edu
Office: SCI 260N
The Digital Marketing and Media Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing fields of digital marketing and media. This degree provides a broad base of marketing knowledge with an emphasis on cutting-edge digital and social media marketing skillsets. The degree also focuses on hands-on technology and software skills that are critical in the fields of digital marketing and media. Students have an opportunity to select from two different track specializations (Marketing or Media) while completing this degree. (Please see below for additional details on these tracks.) The track specializations provide an easy pathway for students to be able to double major in the Business Administration Degree or pick up additional related certificates. Completion of the Digital Marketing and Media degree is an academic accomplishment that increases employment potential and can be an important stepping stone toward the attainment of a baccalaureate degree. This associate's degree can be earned fully online.
Program Learning Outcomes
Upon completion, the student will be able to:
- Construct an integrated marketing strategy and plan incorporating the marketing mix.
- Create graphic and digital design layouts, websites, and videos focusing on user experience using industry standard software.
- Develop the ability to be a problem solver utilizing critical thinking skills as they apply to their chosen profession.
- Prepare written and oral communication in professional formats.
- Apply ethical and professional behavior while working as an individual and as part of a team.
Marketing Track (See Academic Plan tab for specific course details)
Students complete courses in communication, customer service, public relations, mobile marketing, sales techniques, video editing, and website development. This track if for students who desire career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related jobs.
Media Track (See Academic Plan tab for specific course details)
Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements and websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This track is for students who desire career positions as website developers, publishers, illustrators, graphic designers, multimedia producers, social media managers, and digital marketing associates. Course content covers objectives for various certifications, including:
- Adobe ACE Dreamweaver
- Adobe ACE InDesign
- Adobe ACE Photoshop
- Adobe ACE Illustrator
- Adobe ACE Animate
- Adobe ACE After Effects
- Adobe ACE Premiere Pro
Technical Standards
See here for details.
Tech Prep Partner
See here for details.
For More Information, Contact:
Admissions Office
Rhodes State College
4240 Campus Drive
Lima, OH 45804
Email: enroll@RhodesState.edu
(419) 995-8320
Certificates
To be eligible for the following certificates, a student must have received a grade of “C” or better for each course required for the certificate and completed all required courses within four years of applying for the certificate.
Prerequisites may be required for courses listed for each certificate. Please see the course descriptions.
The Digital Marketing certificate provides students with the knowledge and skills needed for an entry-level digital marketing position. The Digital Marketing certificate curriculum focuses on a broad variety of technical skill sets, including digital marketing, digital analytics, social media marketing, Photoshop, and Microsoft Office. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.
| First Year |
|---|
| First Semester | Hours |
|---|
| CPT 1250 | Computer Applications in the Workplace | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| MKT 2300 | Social Media Marketing | 3 |
| | Term Hours | 9 |
| Second Semester | |
|---|
| CPT 2650 | Creating and Editing Digital Images | 3 |
CPT 2700
or CPT 2750 | Digital Video Editing
or HTML and CSS | 3 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| | Term Hours | 9 |
| | Total Hours | 18 |
The Digital Media certificate is designed for students who are interested in building their skill sets in the Adobe Creative Cloud Suite. The Digital Media Certificate curriculum focuses on a broad variety of digital media skillsets including graphic design, photo-editing, video editing, website creation, and animation. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.
| First Year |
|---|
| First Semester | Hours |
|---|
| CPT 1210 | Introduction to Digital and Emerging Technologies | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| CPT 2750 | HTML and CSS | 3 |
| CPT 2760 | Animation | 3 |
| | Term Hours | 15 |
| Second Semester | |
|---|
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2770 | Animation II | 3 |
| | Term Hours | 9 |
| | Total Hours | 24 |
Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements, create content for websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media
Graphic Design and Digital Imaging Certificate
| Freshman |
|---|
| First Semester | Hours |
|---|
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| | Term Hours | 9 |
| Second Semester | |
|---|
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2760 | Animation | 3 |
| CPT 2770 | Animation II | 3 |
| | Term Hours | 9 |
| | Total Hours | 18 |
The Marketing certificate provides students with the knowledge and skills needed for an entry-level marketing position. The curriculum focuses on a broad variety of marketing and technology skill sets including customer service, public relations, mobile marketing, digital marketing, digital analytics, social media marketing, sales techniques, communications, Microsoft Office, and Photoshop. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.
| First Year |
|---|
| First Semester | Hours |
|---|
| COM 1110 | English Composition | 3 |
| CPT 1250 | Computer Applications in the Workplace | 3 |
| ECN 1430 | Micro Economics | 3 |
| MKT 1010 | Principles of Marketing | 3 |
| | Term Hours | 12 |
| Second Semester | |
|---|
| MKT 1610 | Customer Service | 1 |
| MKT 1620 | Public Relations | 1 |
| MKT 2000 | Digital Marketing and Analytics | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| | Term Hours | 11 |
| Second Year |
|---|
| First Semester | |
|---|
| MKT 2210 | Comprehensive Sales Techniques | 3 |
| MKT 2300 | Social Media Marketing | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| | Term Hours | 9 |
|
|
| | Total Hours | 32 |
This Pre-Gaming Design certificate is for students interested in ultimately pursuing a degree in computer game design. The curriculum consists of introductory courses typically required by colleges that offer associate degrees in computer game design. For students planning to pursue a degree, college-level math and English courses are advisable. For students transferring after completion, consult with the four-year institution for transfer guidelines.
Course List | Code | Title | Hours |
| CPT 1050 | Technology Basics for IT Pro | 3 |
| CPT 1120 | Introduction to VB Programming | 3 |
| CPT 1580 | Introduction to Graphic Design and Layout | 3 |
| CPT 2130 | JavaScript Programming | 3 |
| CPT 2320 | C# Programming | 3 |
| CPT 2500 | iOS Mobile Applications Development | 3 |
| CPT 2650 | Creating and Editing Digital Images | 3 |
| CPT 2670 | Graphics Software and Applications | 3 |
| CPT 2700 | Digital Video Editing | 3 |
| CPT 2750 | HTML and CSS | 3 |
| Total Hours | 30 |
The Video Graphic Specialist certificate provides students with the knowledge and skills needed for an entry-level video/media position. The certificate curriculum focuses on a broad variety of technology skill sets including graphic design, photo-editing, video editing, website design, website editing, and animation. This certificate flows seamlessly into the Associate of Applied Business Degree in Digital Marketing and Media.
