Marketing (MKT)

MKT 1010 — Principles of Marketing
3 Credit hours  

Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG.
Corequisites: ECN 1430.

MKT 1600 — Customer Relations and Public Relations
3 Credit hours  

Examines customer service methods and public relations tools and techniques, supplementary to advertising and personal selling. Emphasis is placed on the integration of all marketing communications to achieve organizational objectives. Students learn about the trends in business toward a service culture; how to develop communication skills, how to encourage loyalty, how to deal with difficult situation, and the role of public relations in marketing.

MKT 1610 — Customer Service
1 Credit hour  

Develops the necessary skills to be successful in today's customer centric business world. This course examines various service situations and develops the skills necessary to provide superior customer service to all stakeholders.

MKT 1620 — Public Relations
1 Credit hour  

Explores the public relations role in the modern world by examining each component of public relations and how it functions using real-world problems and solutions.

MKT 1630 — Mobile Marketing
1 Credit hour  

Examines how mobile marketing is defining business today, including strategy, tracking ROI, and advertising. Investigate consumer interactions with mobile devices, and the laws and ethics of mobile marketing.
Corequisites: CPT 1250, MKT 1010.

MKT 2000 — Digital Marketing and Analytics
3 Credit hours  

Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Corequisites: CPT 1250, MKT 1010.

MKT 2110 — Advertising and Sales Promotion
3 Credit hours  

Examines and studies advertising and sales promotion including history and development of advertising, preparation of the ad, selection of media, budgeting for advertising, research and direct-mail marketing. The fundamentals of sales promotion are discussed. Emphasis is placed on increasing sales through advertising and sales.
Transfer: TAG.
Prerequisites: MKT 1010.

MKT 2210 — Comprehensive Sales Techniques
3 Credit hours  

Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Corequisites: MKT 1010.

MKT 2300 — Social Media and Mobile Marketing
3 Credit hours  

Explores the various social media channels to build social marketing strategies and track their effectiveness. Mobile marketing is defined and explored.
Corequisites: CPT 1250, MKT 1010.

MKT 2350 — Digital Marketing Analytics
3 Credit hours  

Explores web analytic tools to identify how digital marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) perform against one another, understand how well they're achieving their business goals, and identify return on investment of their online activities.
Prerequisites: CPT 1250, MKT 1010.

MKT 2520 — Special Studies in Marketing
2 Credit hours  

Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is maximizing the impact of the marketing mix through marketing strategies.
Prerequisites: CPT 1250, MKT 1010, MKT 2000, MKT 2300.