Marketing (MKT)
MKT 1010 — Principles of Marketing
Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00
Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG.
Corequisites: ECN 1430.
MKT 1610 — Customer Service
Credit Hour: 1.00 Total Contact Hour: 1.00 Lecture Hour: 1.00
Develops the necessary skills to be successful in today's customer centric business world. This course examines various service situations and develops the skills necessary to provide superior customer service to all stakeholders.
MKT 1620 — Public Relations
Credit Hour: 1.00 Total Contact Hour: 1.00 Lecture Hour: 1.00
Explores the public relations role in the modern world by examining each component of public relations and how it functions using real-world problems and solutions.
MKT 2000 — Digital Marketing and Analytics
Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00
Explores marketing strategies and tactics in digital marketing. Search engine optimization, online advertising, web analytics, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign.
Prerequisites: MKT 1010
Corequisites: CPT 1250.
MKT 2210 — Comprehensive Sales Techniques
Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00
Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Prerequisites: MKT 1010.
MKT 2300 — Social Media Marketing
Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00
Explores the various social media channels to build social marketing strategies and track their effectiveness.
Prerequisites: MKT 1010
Corequisites: CPT 1250.
MKT 2490 — Applications in Digital Marketing and Media
Credit Hours: 2.00 Total Contact Hours: 2.00 Lecture Hours: 2.00
Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is to apply knowledge and skills to develop a strategic marketing plan and design a digital media project. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information to design a fully integrated strategic marketing and digital media plan. Course requirements include students' working in teams to select, research, and develop a product, create, and execute a strategic marketing and digital media plan as a capstone project.
Prerequisites: COM 1110, CPT 1250, CPT 1580, CPT 2650, CPT 2670, MKT 1010.