MKT 2210 — Comprehensive Sales Techniques
Credit Hours: 3.00 Total Contact Hours: 3.00 Lecture Hours: 3.00
Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management.
Prerequisites: MKT 1010.