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MKT 2520 — Special Studies in Marketing       2 Credit hours

Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is maximizing the impact of the marketing mix through marketing strategies. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information. Emphasizing the significance of marketing plans, course requirements include students' selection, research, and development of one specialized element of marketing planning as a capstone project. This capstone course is offered once per academic year and prerequisites are enforced.
Prerequisites: MKT 1010, MKT 2210.