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MKT 2110 — Advertising and Sales Promotion 3 Credit hours
Examines and studies advertising and sales promotion including history and development of advertising, preparation of the ad, selection of media, budgeting for advertising, research and direct-mail marketing. The fundamentals of sales promotion are discussed. Emphasis is placed on increasing sales through advertising and sales.
Transfer: TAG.
Prerequisites: MKT 1010.
Education Concentration
http://catalog.rhodesstate.edu/transfer-degrees/education-transfer/
...Educational Technology 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...
English Writing/Literature Concentration
http://catalog.rhodesstate.edu/transfer-degrees/english-writingl-iterature-concentration/
...COM 2213 or COM 2110 Verbal Judo or...of Materials 3 Marketing MKT 1010 Principles of...
History Concentration
http://catalog.rhodesstate.edu/transfer-degrees/history-concentration/
...COM 2213 or COM 2110 Verbal Judo or...of Materials 3 Marketing MKT 1010 Principles of...
Sociology Concentration
http://catalog.rhodesstate.edu/transfer-degrees/sociology-concentration/
...COM 2213 or COM 2110 Verbal Judo or...of Materials 3 Marketing MKT 1010 Principles of...
Associate of Arts Degree
http://catalog.rhodesstate.edu/programs/associate-arts-degree/
...Writing: Fiction 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...
Business Concentration
http://catalog.rhodesstate.edu/transfer-degrees/business-concentration/
...Semester COM 2110 Public Speaking 3 MGT 1010 Principles of Management 3 MKT 1010 Principles...