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MKT 2110 — Advertising and Sales Promotion    3 Credit hours

Examines and studies advertising and sales promotion including history and development of advertising, preparation of the ad, selection of media, budgeting for advertising, research and direct-mail marketing. The fundamentals of sales promotion are discussed. Emphasis is placed on increasing sales through advertising and sales.
Transfer: TAG.
Prerequisites: MKT 1010.

Education Concentration

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...Literature II 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...

Associate of Arts Degree

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...Writing: Fiction 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...

Business Concentration

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...Semester COM 2110 Public Speaking 3 MGT 1010 Principles of Management 3 MKT 1010 Principles...

English Writing/Literature Concentration

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...Writing: Fiction 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...

History Concentration

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...Writing: Fiction 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...

Sociology Concentration

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...Writing: Fiction 3 COM 2110 Public Speaking 3...of Materials 3 Marketing MKT 1010 Principles of...