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MKT 2000 — Digital Marketing 3 Credit hours

Explores marketing strategies and tactics for the internet marketplace. Search engines, online advertising, web analytics, e-mail marketing, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign. An online advertising simulation program is used to provide hands on experience to build online presence and better internet usage for a business.
Prerequisites: CPT 1250, MKT 1010.