Marketing

Cara Rex, MACC, Chair
Phone: (419) 995-8323
Email: rex.c@RhodesState.edu
Office: 239 Keese Hall

The objective of the Business Program is to provide quality, up-to-date education for individuals who desire to enter, advance or update their skills, knowledge and abilities in the fields of business administration, marketing, human resources, accounting, and office administration. All business majors are built on a blend of courses that stimulate critical thinking. These majors prepare students to enter or advance in today’s demanding business environment. The majors in this area are designed to prepare students for challenging and rewarding positions in business, industry, education, government, health care and public service.   Certificates provide an opportunity to secure expertise in special areas of concentration and the credits may be transferred to the more comprehensive business majors. 

The Accounting, Business Administration, Business Management, Human Resource, and Marketing degrees are all accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Marketing Major is designed to provide a quality up-to-date education for individuals to enter, advance or improve their skills and knowledge in this expanding business field.  Students study the application of advertising, sales promotion, sales techniques, digital marketing, customer service, public relations, and integrated marketing strategies. Students prepare for career positions as sales representatives, community relations managers, marketing specialists, customer service representatives, retail managers,  and other challenging career positions. 

Technical Standards

See here for details.

 

Marketing Major

(Available Traditional & Online Format)

Associate of Applied Business Degree

Structured Course Sequence (4 Semester Plan)

First Year
First SemesterHours
COM 1110 English Composition 3
ECN 1430Micro Economics 3
CPT 1250Computer Applications in the Workplace 3
MGT 1010 Principles of Management 3
MGT 1250
   or MGT 1260
Team Building
   or Team Leadership
3
SDE 1010 First Year Experience 1
 Term Hours16
Second Semester
BUS 2100Business Law 3
COM 2110Public Speaking 3
PSY 1010 
   or SOC 1010
General Psychology
   or Sociology
3
MKT 1010 Principles of Marketing 3
MTH 1100
   or MTH 1260
Math of Business 1
   or Statistics
3
 Term Hours15
Second Year
First Semester
ACC 1010Corporate Accounting Principles 4
CPT 1580Introduction to Graphic Design and Layout 3
MKT 1600Customer Relations and Public Relations 3
MKT 2210 Comprehensives Sales Technique 3
AOT 2640Spreadsheet Software and Applications 3
 Term Hours16
Second Semester
HST 1620American History Since 1877 3
MKT 2000Digital Marketing 3
MKT 2110 Advertising and Sales Promotion 3
MKT 2520   Special Studies in Marketing 2
MGT 2991Practicum 1
MGT 2992Seminar 1
 Term Hours13
 Total Hours 60

Portfolio Course

Capstone Course

1

If planning to pursue a bachelor degree, choose from one of the TAG approved Math courses. See MTH courses in Course Description section of this catalog.

See here for Portfolio and Capstone information.

Students may take courses through Distance Education or in traditional format. All online Marketing majors are required to have webcam and microphones. See here for additional requirements.

Prerequisites:
Students should check course prerequisites before registering. Prerequisites are listed in the Course Tab.

MKT 1010 — Principles of Marketing
3 Credit hours  

Introduces the essentials of marketing. The environments of marketing, the nature of the consumption forces in the economy, the institutional structure of the American marketing system, distribution, wholesaling and retailing, ultimate consumers and industrial consumers and pricing are studied in detail.
Transfer: TAG
Corequisites: ECN 1430.

MKT 1600 — Customer Relations and Public Relations
3 Credit hours  

Examines customer service methods and public relations tools and techniques, supplementary to advertising and personal selling. Emphasis is placed on the integration of all marketing communications to achieve organizational objectives. Students learn about the trends in business toward a service culture; how to develop communication skills, how to encourage loyalty, how to deal with difficult situation, and the role of public relations in marketing.

MKT 2000 — Digital Marketing
3 Credit hours  

Explores marketing strategies and tactics for the internet marketplace. Search engines, online advertising, web analytics, e-mail marketing, and social media will be utilized to build brand awareness and contribute to an integrated marketing communication campaign. An online advertising simulation program is used to provide hands on experience to build online presence and better internet usage for a business.
Prerequisites: CPT 1250, MKT 1010.

MKT 2110 — Advertising and Sales Promotion
3 Credit hours  

Examines and studies advertising and sales promotion including history and development of advertising, preparation of the ad, selection of media, budgeting for advertising, research and direct-mail marketing. The fundamentals of sales promotion are discussed. Emphasis is placed on increasing sales through advertising and sales.
Transfer: TAG
Prerequisites: MKT 1010.

MKT 2210 — Comprehensives Sales Technique
3 Credit hours  

Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self management. This comprehensive approach to the fundamentals of persuasive selling covers every phase of salesmanship from finding a prospect to closing. The course is designed to instill a feeling of confidence, a positive mental attitude and provide competence in the field of sales. Role playing techniquest and a video camera and recorder for student sales demonstrations are utilized.
Prerequisites: COM 2110, MKT 1010.

MKT 2300 — Social Media and Mobile Marketing
3 Credit hours  

Explores the various social media channels to build social marketing strategies and track their effectiveness. Mobile marketing is defined, including strategy, tracking ROI, advertising, applications, mobile websites, consumer interactions with mobile devices, and the laws and ethics of the medium are studied.
Prerequisites: CPT 1250, MKT 1010.

MKT 2350 — Digital Marketing Analytics
3 Credit hours  

Explores web analytic tools to identify how digital marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) perform against one another, understand how well they're achieving their business goals, and identify return on investment of their online activities.
Prerequisites: CPT 1250, MKT 1010.

MKT 2520 — Special Studies in Marketing
2 Credit hours  

Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is maximizing the impact of the marketing mix through marketing strategies. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information. Emphasizing the significance of marketing plans, course requirements include students' selection, research, and development of one specialized element of marketing planning as a capstone project. This capstone course is offered once per academic year and prerequisites are enforced.
Prerequisites: MKT 1010, MKT 2210.

The Accounting, Business Administration, Business Management, Marketing, and Human Resource majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, Kansas 66213.

Certificates

To be eligible for the following Business Program certificates, a student must have received a grade of “C” or better for each course required for the certificate and completed all required courses within four years of applying for the certificate.

Applications for these certificates can be obtained in the Office of the Dean of Business, Technology & Public Service. Please do not apply for a certificate until you have completed all required courses with a grade of “C” or better.

Prerequisites may be required for courses listed for each certificate. Please consult the course description section of this college catalog or see your advisor.

Marketing Certificate 

COM 1110 English Composition3
CPT 1250Computer Applications in the Workplace3
ECN 1430Micro Economics3
MGT 1010 Principles of Management3
MKT 1010 Principles of Marketing3
MKT 1600Customer Relations and Public Relations3
MKT 2000Digital Marketing3
MKT 2110 Advertising and Sales Promotion3
MKT 2210 Comprehensives Sales Technique3
MTH 1100Math of Business3
or MTH 1260 Statistics
Total Hours30
 

Digital Marketing Certificate

MKT 1010 Principles of Marketing3
MKT 2000Digital Marketing3
MKT 2300Social Media and Mobile Marketing3
MKT 2350Digital Marketing Analytics3
AOT 1230 Business English I3
or COM 1110 English Composition
CPT 2650Creating and Editing Digital Images3
CPT 2700Digital Video Editing3
Total Hours21

 Portfolio

 Capstone

See www.RhodesState.edu/GainfulEmployment for additional information on certificates.